With Immersive Multi-media Extravaganza at The Bubble(TM)
HONG KONG, MACAU, and ORLANDO, Fla., March 6 /PRNewswire-FirstCall/ --
City of Dreams - an integrated entertainment resort set to become the "must
experience" destination in Macau, is being developed by Melco Crown
Entertainment Limited, (Nasdaq: MPEL) ("MPEL"), an entertainment company
listed on the NASDAQ Global Select Market, today announced that Falcon's
Treehouse LLC, a premier US entertainment group, will be developing a totally
immersive and unique multi-media entertainment experience for visitors to City
of Dreams.
To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/falconstreehouse/37350/
Dragon's Treasure(TM) will be showcased in The Bubble(TM), a dome-shaped
theatre and one of the iconic landmarks located in City of Dreams. This
10-minute immersive multi-media experience combines high-definition video
content, a sweeping musical score, over 29,000 theatrical LED lights, and a
variety of sensory effects to create a stirring multi-media extravaganza.
Mr. Lawrence Ho, Co-Chairman and Chief Executive Officer of MPEL said,
"Falcon's Treehouse is an award winning and leading creative services firm
with an impeccable reputation and exceptional entertainment technology
capabilities. We look to bring visitors to a whole new level of entertainment
experiences with Dragon's Treasure(TM)."
Mr. Cecil D. Magpuri, President and Creative Director of Falcon's
Treehouse said, "Mr. Lawrence Ho wants to redefine the paradigm of City of
Dreams through his creative vision. We are excited to be able to amplify the
sense of anticipation and excitement visitors will feel when they enter City
of Dreams through captivating and innovative entertainment that brings dreams
to life."
Dragon's Treasure(TM) has been created based on incorporating eastern
philosophy and Chinese mythology. By harnessing the vast emotional power of
"elemental storytelling" and breaking familiar conventions of narrative story
forms down to their most simplistic components - Dragon's Treasure(TM) looks
to surround and envelop the audience both physically and emotionally through
cinematic techniques and in-theater special effects.
Falcon's Treehouse will oversee all phases of Dragon's Treasure(TM)
production, including concept development, media production and lighting,
sound and special effects design.
City of Dreams, which is scheduled to open in the first half of 2009, will
usher in a new era of entertainment. The Bubble(TM) adjoins The Boulevard(TM),
a "lifestyle precinct" offering a combination of regional and international
dining, outstanding shopping and the most spectacular and iconic entertainment
Macau has ever seen.
About City of Dreams
City of Dreams is being developed by Melco Crown Entertainment Limited
(ticker "MPEL"), an entertainment company listed on the NASDAQ Global Select
Market, and will be an integrated entertainment resort that is set to become
the "must experience" destination in Macau. Combining electrifying
entertainment, stylish nightclubs, a diverse array of accommodation, regional
and international dining, world-class shopping and a spacious and contemporary
casino, City of Dreams will usher in a new era of gaming and entertainment
when it opens in Cotai during the first half of 2009. The resort brings
together a dream team of world-renowned brands such as Crown, Grand Hyatt,
Hard Rock and Dragone to create an exceptional entertainment experience that
will appeal to the broadest spectrum of visitors from around Asia and the
world. The initial opening of City of Dreams will feature a
420,000-square-foot casino with approximately 550 gaming tables and
approximately 1,500 gaming machines; over 20 restaurants and bars; an
impressive array of some of the world's most sought-after retail brands; and
an iconic and spectacular audio visual multimedia experience; the Crown Towers
Hotel offering approximately 300 guest rooms and the Hard Rock Hotel offering
approximately 300 guest rooms. Grand Hyatt Macau offering approximately 800
guest rooms will be completed in the third quarter of 2009 and a Dragone
inspired theatre production will open in the purpose-built Theatre of Dreams
soon thereafter. The final planned phase of development at City of Dreams will
feature an apartment hotel consisting of approximately 800 units. For more
information please visit: www.cityofdreams.com.mo
About Falcon's Treehouse, LLC
Falcon's Treehouse, LLC is a creative services firm specializing in
creating themed experiences designed to thrill and amaze today's sophisticated
audiences. Utilizing the most advanced technologies in turnkey management and
production services, Falcon's Treehouse is a leader in the entertainment and
destination industries.
Since its inception, Falcon's Treehouse has generated a wide spectrum of
work for high-profile clients like Disney, Universal, SeaWorld, Busch Gardens,
Coca- Cola, OCT, Ramoji Film City, Zoological Society of San Diego, Space
Center Houston, and Hard Rock. Mr. Cecil D. Magpuri, President and Creative
Director of Falcon's Treehouse, is perhaps best known for his large scale,
innovative & pragmatic master planning designs as well as award-winning
attractions such as Curse of DarKastle at Busch Gardens Williamsburg, Virginia
and Charlie and the Chocolate Factory at Alton Towers, England. Falcon's
Treehouse, LLC, is headquartered in Orlando, Florida, USA and has a website at
www.falconstreehouse.com.
SOURCE Melco Crown Entertainment Limited
-0- 03/06/2009
/CONTACT: Fleishman-Hillard Hong Kong: Tracy Cheung, (852) 2111 3567,
Mobile: (852) 9366 7761, tracy.cheung@fleishman.com, or Louisa Wong, (852)
2111 3170, Mobile: (852) 9144 3513, louisa.wong@fleishman.com; City of Dreams:
Jennifer Lam, (853) 8868 8989, jlam@cod-macau.com, or Charles Ngai (853) 8868
8953, charlesngai@cod-macau.com; Falcon's Treehouse: Yvette Whittaker,
+1-407-909-9350, Fax +1-407-909-9352, yvette.whittaker@falconstreehouse.com/
/Web Site: http://www.cityofdreams.com.mo
http://www.falconstreehouse.com/falcons.html /
/Video: http://www.prnewswire.com/mnr/falconstreehouse/37350//
(MPEL)
CO: Melco Crown Entertainment Limited; City of Dreams
ST: Hong Kong, Macao, Florida
IN: ENT LEI TRA CPR MLM
SU: BFA CON PDT
PR
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9953 03/06/200907:00 ESThttp://www.prnewswire.com